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About Us
The Hero Story
Hero Watch & Jewelry was born from a moment of stillness, faith, and unexpected direction.
In the year 2000, founder Avrey found himself at a crossroads. A sports injury had abruptly shifted his path, leaving him searching for meaning and a new beginning. One quiet morning, while eating breakfast at a local restaurant, Avrey prayed—not for certainty, but for a sign.
As he finished his prayer, he looked out the window across the street.
There it was.
In the window of a small watch and clock repair shop, a woman was hanging a Help Wanted sign. Avrey paid his bill, hobbled across the street, and stepped into a world that would change his life forever. Inside the shop were older gentlemen—master craftsmen and war veterans—men who carried discipline, precision, and stories shaped by service. They welcomed Avrey, saw his determination, and offered him a job on the spot.
Under their guidance, Avrey learned horology not just as a trade, but as a calling. He learned that every timepiece carries a story, and that honoring time means honoring the people who live within it.
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